Make us a part of your extraordinary team.

  • Strategy

    It all begins with a plan. From exploring go-to-market strategy for a new product launch, to implementing a new approach to a market segment, our marketing strategies are tested, data-driven, and proven. Let us develop your comprehensive marketing plan to drive net new business and reach large-scale digital marketing success. We can help communicate your strategies to the business, and report on results. Account Based Marketing and enterprise sales growth approaches. High growth approaches for product launch or increased market penetration.

  • Demand Generation and Funnel

    We plan, develop, execute and optimize innovative end-to-end multi-channel demand generation programs to drive qualified leads and sales pipeline. We help manage cross-functional agency, contractor, and client resources to drive the campaigns to successful outcomes. Channels may include but are not limited to organic, search and display, social, paid media, content syndication, emails, nurture programs, phone, events (hybrid, digital and in-person). Available as outsourced as an Performance Marketing team or an extension of your existing team and programs.

  • Campaigns and Web development

    As an addition to you current marketing and campaign efforts, or as an outsourced production team, we are capable and experienced in supporting Marketing campaigns from ideation to execution and analysis. On a day to day basis we can help you, develop, execute and manage marketing campaigns. We can support business needs for campaigns such as event invites, landing page creation, database management, campaign calendars, automation of key sales or customer follow up emails and more. We can work to develop a creative brief, written content, graphic design as well as the full technical implementation across your desired platforms. Our marketers have deep experience implementing campaigns in many modern marketing infrastructures including Salesforce and Adobe marketing stacks, as well as various ESPs and related platforms. Web developers since the inception of the Internet, our team can help take your online presence the next level.

  • Brand, Creative, Writing & Content Development

    Whether you need a new branding concept or one built from a heritage brand, our team is adept with both the visual and messaging components of brand presence. From brand specifications and management across media, to production of written, printed, digital and interactive content. We help develop and maintain your brand voice and identity. Our experienced writers collaborate with subject matter experts to develop rich research and long form content. Our designers help to syndicate impactful, interactive content across channels. Full range of writing and editing services available. Wide range of graphic design for digital media, print and installation/signage.

  • Campaigns

    We plan, develop, execute and optimize innovative end-to-end multi-channel demand generation programs to drive qualified leads and sales pipeline. We help manage cross-functional agency, contractor, and client resources to drive the campaigns to successful outcomes. Channels may include but are not limited to organic, search and display, social, paid media, content syndication, emails, nurture programs, phone, events (hybrid, digital and in-person). Available as outsourced as an Performance Marketing team or an extension of your existing team and programs.

  • Account Management, Sales and Qualification

    Our experienced Account Directors and Sales executives can help you through developing key sales enablement processes, working as your outsourced sales and account management leadership, or developing sales enablement tools to help your current team advance. Our team will can assist in a variety of Account Management Executive functions as support to current resources, fractional or interim support during transitions, or fully out-sourced Account Management Leadership. Some of the areas our Account Management leaders can assist with include: prepare short and long term goals and objectives plans for accounts; develop plans for trusted long term client relationships; manage sales, revenue and other key account data; compensation modeling and team member motivation toward goals; estimate cost and budgets to drive ROI; supervise account managers and sales people; help ensure a great representation of your company to portfolio clients; contract and deal negotiation; ownership and reporting on account health, progress, quotas, goals to senior leadership.

  • Product Management

    Our product managers have experience owning and driving a roadmap from concept to launch. Working across cross-functional teams and stakeholders, we turn data insights into actionable outcomes and deliver stronger products to the customer. We can help inform the product vision, or help you realize your own vision. Our ability to translate high-level roadmaps into product features with well defined requirements driven by user stories helps organizations eliminate tech debt and backlogs while folding seamlessly into the other projects within your organization.

  • Customer Experience

    Stay ahead of customer expectations with everything you need to know about interactions and customer needs. We integrate and automate tracking of customer interests, needs, queries and optimize customer service leveraging marketing automation and CRM to drive better brand experiences in digital or hybrid environments.

  • Data-Driven Outcome-Focused Digital Marketing

    With more than 20 years in working with the world’s leading organizations on their Marketing Technology and CRM infrastructures, we are an excellent partner to assist with your marketing needs. Working with our team of well-known partners, we can assist with research, recommendation and selection of new products, our team together with a network of partners can operate nearly any marketing technology product as a qualified administrator. Our team has a deep network of certified marketing technology trainers in most of the major and some minor platforms, able to facilitate impactful training sessions to allow new employees or groups to ramp quickly on new product investments. We help organizations determine the feasibility of platform change, and develop the plans and run the global multi-platform migrations. We have a rich data Management and quality skill set to help advance the work in a wide range of leading platforms.

Our Services

Barkan Agency offers a range of strategic, technical and performance marketing services including: Product Management, Go-to-market, strategy, planning and operations, corporate development and fundraising, Brand and Design, Web development, SEO, Inbound Lead funnels, Sales funnel creation and test run, Acquisition Funnels, Social Advertising and Social Selling Strategies, Search and Display advertising, SEM, Lead Generation, Email Marketing, Client Retention, Recruiting, Sales Enablement, Event Management, Customer Experience (CX) mapping, Data, KPI development, ROI reporting, tracking, Customer Experience and Prospect Nurturing Journeys, Marketing and Sales team building, Sales Process development, Sales Pitches, Sales Collateral, Digital Sales Enablement, Fractional Sales and Marketing leadership.

 

It all begins with an idea. Product launches, Advancing the Customer Experience, App User Acquisition, Event global enterprise marketing operations transformation. If it’s at the intersection of growth, marketing, sales and technology - I can support.

Have you explored Sales and Marketing In-Sourcing?

In-house consultants can help you add quick, experienced and managed support to your sales and marketing team to help you drive digital business.